What is an Animated Corporate Video, and How Did it Get Started?

4 mins, 11 secs Read
Updated On December 6, 2023

In the era of upgrading technology, businesses have been using various marketing strategies to spread their product. For a long time, explainer videos have been the best for new startups. But with new advancements, animated videos took the place as one of the best tools to help their product glow up on social media. The animated corporate video is a form of multimedia that can be used to create a unique and memorable experience for the audience. It is an effective way to explain complex topics in a short time. The idea of animated corporate video has been around for decades now, and it has evolved from its humble beginnings as an audiovisual presentation to what it is today.

Animated videos help in reaching a greater audience.

The history of animated corporate video can be traced back to the late 1970s when computer animation was first introduced in film production. This led to the development of animated films like Explain Ninja, which was released in 2016 and has become one of the highest-grossing films ever made.

Introduction to the History of Animated Corporate Videos and the Rise of Interactive Web Videos

Animated corporate videos are a form of marketing that has been around for over a century. They have evolved into interactive web videos in the modern age.

The history of animated corporate videos and the rise of interactive web videos is a long one. In the early 20th century, animated corporate videos were used to promote products and services, but they were only widely used in the late 20th century when digital technology was at its peak.

Animated corporate videos help the business represent itself clearly.

Modern-day companies are using these video animation services to create engaging content for their audiences on social media platforms like Instagram and YouTube.

How Animated Video Content Helps Deliver More Impactful Calls-to-Action and Increase Engagements With Customers?

Animated video call-to-action is a tool that can help businesses make more impactful calls-to-action and increase customer engagement. It is also a powerful marketing tool that can be used to create brand awareness, increase brand loyalty, and provide clarity on the company’s product or service.

Animated videos have been proven to be more engaging than static videos. They are able to capture attention and have an emotional impact on the viewer. Animated videos are one of the best social media marketing strategies for platforms such as Facebook, YouTube, and Instagram to get better customer engagements.

This article provides insights from animated video content creators about how they use these tools in their business.

What Makes an Animated Video Stand Out from a Live Video?

The difference between live and animated videos is that live videos are shot in real time while animated videos are created with a computer. The reason this is so important is that animation has the ability to engage viewers more than live video.

Commercial animation video by Nespresso.

Video engagement: A live video is often recorded by a person in real-time, which can make it difficult for the viewer to engage with them. Animation, on the other hand, can be created in advance and then played back at high speeds to create an engaging experience for viewers.

Video quality: Live videos are typically recorded by someone who isn’t necessarily experienced when it comes to filming or editing. This can lead to shaky camera footage and a lot of wasted time. In contrast, animated video production allows for high-quality content creation from start to finish.

Advantages of Using Animated Videos For Your Business

You’ve probably thought about adding animation to your explainer videos, video sales letters, and other content. If you do, you’ll be joining the ranks of several large companies and prosperous start-ups that have also benefited from the medium.

Or are you still wondering how the animation will help your company expand? Take a quick look at the various reasons behind the great reputation of animation in the web marketing space.

Creative Possibilities

Animation gives life to millions of new possibilities, even the ones that might be impossible or too expensive in real life. By using animated videos we can represent our ideas and imagination in their truest form. There is no barrier to cost and props. 

The idea of aliens discovering Dairy Milk is represented through animation.

Using animated videos to embody your product and services can help you break any barrier of cost, geography, language, and more. Thanks to its limitless customization, you don’t need to use elaborate sets or special effects, unlike live-action videos.

Clear Explanation

As we already said before, when it comes to animation, there’s no topic or concept beyond its boundaries. Since live-action would find it difficult to express abstract or complicated subjects, animation reigns supreme due to its lack of limitations.

Animation of how a black hole works.

Demonstrating how dreams function or showing how time exists in a black hole can be quite challenging to accomplish with a 2D sheet and nearly unfeasible with live action. This is where animated videos come in handy.


Cost is a point where every individual or business gets stuck while trying something new. Although you might love everything about creating a 2D or 3D animated video for your business, it will only come into play if it’s affordable. So, relieving you of this worry, animated video production is a cost-effective service. 

Skilled animation designers can easily create an animated corporate video.

Find some best video creators, and you can always create an animation corporate video on your own, without much or any expenditure. If not, you can still hire an animation video production company that easily fits into your budget.

Best Practices for Creating an Animated Corporate Video

There are many use cases for corporate videos. They can be used as a training tool, a marketing tool, and more. One of the basics of video editing an animated corporate video is to make sure that you focus on the audience’s emotions and not just their information.

The best practices for creating an animated corporate video include:

  • Make sure that your animation has a story arc.
  • Make sure that there is emotion in every frame of your animation.
  • Make sure that you use your voice in your animation.
Find the right animation production company.

The journey of this article ends here, but yours has just started. Find a good commercial animated video production team and get started with the first-ever animated advertisement for your business. With the power of animation by your side, get ready to bring your business to greater heights of success.

Author: Madison Charlton