The Benefits of Using an Explainer Video for Your Startup

Written by Sejal Mehra
4 mins, 20 secs Read
Updated On December 6, 2023
Importance of Explainer Videos

Explainer videos are brief promotional videos that pitch a business’s product, service, or in rare cases, founding concept. They can be used to explain your brand or even the thought behind it. They are great for increasing online traffic and brand awareness. 

They are short, and snappy, and often use humor or facts to inspire. In practical terms, you can think of it as a hyped-up version of your elevator pitch. It is a way to make your idea visible to a wider audience. 

Most startups integrate this technique as they’re busy trying to find investors and market their goods. Artificial intelligence has been around for a while but is becoming more and more popular in marketing. AI techniques will allow you to focus on other aspects of your business and attain better results! 

New businesses are often in earlier stages, so animated videos can do a lot for you from the onset. These videos can serve as a marketing tool, driving traffic to your website and providing vital information about your company. It’s now easier than ever for companies to demonstrate how their merchandise can move or target certain customers or solve problems creatively and engagingly with the help of animation. 

In this era of vivid realism, animation is often the only way to be able to distinguish something as a cartoon and not just a visual or an image. Not only do animations provide satisfaction, but they also make our moods more positive and uplifting. So, you might be wondering what it is and why it could be imperative for your business. 

Well, they’re videos created to help consumers understand the complicated or lengthy concepts of a particular commodity or assistance. They are designed to be quick and informative with minimal impact on their time. So, in this article, I am reviewing five videos that I find interesting that may inspire you as well. 

Explainer videos for startups are a great way to introduce your brand to your potential customers. They are also a great way to teach people without them having to read a long blog post. They can be used in many different ways – they can be used as a marketing tool, as an educational tool, and even for customer support. 

This is why it is so important for new firms to use them when they launch their company. It helps them reach their target audience and benefits them in building trust with the customer base.

What is an Explainer Video and Why do Startups Need Them?

Importance of Explainer Video

They are graphics that explain a concept in an easy-to-understand way. They are typically used by startups to assist them in generating leads and driving sales. Help you grow your business by providing valuable information about your goods that is not available anywhere else; 

Generate leads by making people aware of your commodities; Drive sales by showing potential customers how to use them. They are a form of marketing video that typically explains a brand. 

Businesses who see video as an important part of their marketing strategy

(The highest-ever proportion of marketers (96%) continue to value video as an important part of their marketing strategy). 

They are used by new companies to promote their business and also assist them in reaching out to new audiences. It is an online visual that explains the main features, benefits, and uses of them. They are usually short in length and shareable on social media platforms like YouTube, Facebook, Instagram, and Twitter. 

They are made with the help of a creator tool like Explaindio Video Creator which benefits you in creating professional-looking graphics in minutes.

The Complete Guide to Explainer Videos for Startups

They are a great way to introduce your product or service to potential customers. The key is to make them as easy to understand as possible. With the right tools, you can create good visuals in minutes that will help your company get more customers and sales. 

There are a lot of different software out there, but it’s basic to choose one that fits your needs. This comprehensive guide will show you what features you should be looking for in software, and how they can aid you grow your business.

Do You Know?
Dr. James Mcquivery did research in 2008 that says, “a picture worth 1,000 words, a video is shot 30 frames per second, hence, 1 second = 30,000 words. This way a one-minute video is worth as much as 1.8 million words.

What is an Explainer Video? 

It is a brief video that explains a thought. It usually features text, images, and animations to make it easier for the audience to understand the topic. They are often used in marketing and sales presentations. 

They can also be used as a way to introduce a new line to potential customers. It is typically created by a production company that has experience with creating these types of short cinemas for other businesses.

They explain an idea or product in a way that is easy to understand. They are often used as educational tools. They are also called explainer animations, infographics, or promos. 

They’re typically used by businesses to promote their brand, as well as for educational purposes. They are usually between 2 and 5 minutes long and they can be found on websites like YouTube.

How to do an Explainer Video Correctly?

Ways to do Explainer Videos

They have been on the rise in recent years. They are a great way to get your company’s message across and make you stand out from the crowd. But, how do you do an explainer video correctly? 

Many different types of visuals fall under this category, but one thing is for sure: it has to be engaging and entertaining. This means that there is a lot of content that needs to be explained for it to work.

Here are some tips on how to create graphics that will keep your audience engaged and entertained:

  • Start with a simple idea or concept.
  • Keep it brief and sweet by focusing on one idea at a time.
  • Ensure that the voiceover doesn’t talk too much about what’s happening on screen as this can cause viewers to lose interest quickly.
  • Have your characters speak naturally, not too fast or too slow – just like normal human beings do.

A website explainer video is a short, explanatory visual that helps you understand a product or service. It is typically between one to three minutes long and it can include voiceover narration, text subtitles, and visual elements.

Author: Sejal Mehra