How to Choose the Best Commercial Animation Video Production Studio in 2023?

Written by Mehak Gupta
3 mins, 30 secs Read
Updated On November 22, 2023

As animation has become the top trend in digital marketing, online advertising, social media marketing, and all sorts of digital brand promotion, many forward-thinking companies across the world have already discovered the potential of animated movies and are actively using them for their brand promotion. In this sense, animation video production services assist brands in producing impactful animated videos that captivate viewers, elicit a response, and leave a lasting impression. Well, to provide you with an overview of what actions should be done and enable you to make the necessary preparations, our post will give you the criteria for how to evaluate a good Commercial Animation Video Production Studio.

What does Animation Represent?

Animated video production, often known as animation, combines hand-drawn animations and typography with computer-generated 2D or 3D motion graphics, characters, and designs to give the appearance of moving pictures in movies and television shows.

  • Traditional Animation:  Well, traditional animation involves hand-painting or drawing pictures on transparent celluloid sheets, which are then captured and shown on film. The majority of animations created today use computer-generated graphics (CGI).
  • Commercial Animation: A brief, 15 to 60-second animated commercial ad is a video that promotes the company’s goods or services.
  • Animation Styles: Animation can be done in several different ways, including 2D, 3D, motion graphics, illustration, stop-motion, and more. 2D animation is typically the least expensive type of animation since it requires less time and effort than 3D or stop-motion animation.

How Significant are Commercial Animated Videos?

Well, the answer is, “Customers purchase solutions rather than products”. How to illustrate or explain the answer behind a company’s goods and services is one of the challenges that organizations encounter. Animated videos are excellent at linking a challenge to a remedy. Consumers who view the movie will be able to connect the dots between their issues and how your solution helps them.

Commercial Animation Video Production Studio takes basic information about businesses and transforms it into an interesting, amusing, educational, and memorable narrative. Additionally, these videos can assist you in succinctly and memorable summarizing and presenting the benefits of your product.

Which Criteria to be Followed When Hiring an Animation Service?

It is a huge undertaking to hire an animation studio. You must exercise caution and research to look for the right commercial animation studio since your brand is represented in your video.

Check for Specialized Skills of the studio:

Each studio specializes in producing animated videos for a variety of industries, including commercial marketing, instruction, or entertainment. Therefore, determining whether their competence matches the requirements of your project is the most crucial duty. Make sure your team has experience creating the kinds of animation videos that suit your requirements. Finding commercial video production firms, for instance, requires a studio that excels at visualizing specific brands and project management to handle a huge volume of work.

Overview of Studio’s Portfolio:

An animation company’s quality of work is demonstrated in its portfolio. You may get a sense of the caliber of the work they provide by perusing a portfolio of videos. Is the animation quality, for instance, good? -Are the graphics pleasing? What emotions does music evoke in you? – How would you rate the voiceover’s quality?

Sound Professional Team:

Every animation studio, technically speaking, comprises a staff team and external freelancers based on the particulars of the project. However, it’s crucial to give importance to the collaborator’s steering team when you’re speaking with them. Without relying on the availability of freelancers, a studio’s robust personnel helps to determine the quality standard it can provide. Having a core team also makes it easier to launch projects quickly and begin to steer the work in the right direction.

Furthermore, it’s always a good idea to do some research and ask questions to see whether specific pieces you saw in a portfolio were produced by a core team or if they were primarily the work of freelancers.

Animation Cost:

A startup’s budget is crucial, thus the animated video production business you choose should be reasonably priced. Always verify: How does the studio’s cost per second compare to others in the industry? How much does each minute cost there? You don’t want your firm to be represented by the cheapest Art, though, when it comes to cost. Never compromise on quality for money. Because of this, you want to search for businesses that provide the ideal quality-price ratio.

Customer Service:

Many businesses produce animated videos with great quality and reasonable pricing, but some of them might not have enough time to effectively interact with their customers. However, it’s crucial to pick an animation company that can openly communicate with you, offer you good customer service, provide daily updates on the project’s progress, and be transparent about its aims and strategies. Their operation ought to run smoothly.

In the end, crafting commercial animated advertising appealing to the target audience is said to be the secret to successful commercial video productions. Each animated video ad needs to be tailored to the client’s brand aesthetic and the tastes of the target audience. Additionally, it is more important than ever to work with a seasoned commercial animation video production studio to accomplish your animation projects properly.

Author: Mehak Gupta