Your business’s website is an investment in marketing, but that doesn’t mean that all money spent on your website is good money. It’s best to prepare for your specific needs, so you have a user-friendly, intuitive website that helps grow your business rather than draining your budget. Here are the dos and don’ts of designing a business website destined for success.
Do Include Contact Information
Business owners can bolster their professional image and ease conversion by adding contact information to their websites. The contact information should include a phone number, physical address, and email address.
Home-based business owners need not worry about falling behind in the address department. These work-from-home entrepreneurs can use a virtual business address to give themselves privacy and professionality while reducing the costs of leasing a brick-and-mortar space.
Don’t Create a Visually Distracting Website
Your website should have a clean, sleek design that is easy to navigate. The menus should be self-explanatory, and the photos should be helpful and tidy. While crowding your website with bright colors and loud, eye-catching fonts may be tempting, these won’t do you any favors in the client department.
Remember, if your leads are already on the site, you don’t have to do anything over the top to catch their attention. Keep the colors, fonts, and styling consistent with your brand image throughout the website to lend an air of put-together professionalism.
Do Include Scannable Text
The text should be easy to read and scannable when crafting your website. Good design practice involves limited text rather than big blobs and walls of words. Remember that reading online is different from reading on paper, so keep paragraphs short, sweet, and to the point.
You can help your visitors by including bulleted lists, subheadlines, and short captions. Keeping the text scannable keeps visitors on your page, making them more likely to buy something and return for more information.
Don’t Start from Scratch
Your website won’t be the first one ever created, so you don’t have to be innovative or experimental. You can borrow ideas from websites you like and use design features other people have built. It’s helpful to use what works, so you don’t have to worry about components that constantly break down or fail to live up to their initial concept.
Designing a website isn’t cheap, so you can save money by using pre-existing features and templates. Your first website doesn’t have to rival those of global corporations–it only needs to help market your business.
Do Plan for Adding a Variety of Content
Content drives people to websites. When designing your website, plan your content to know where you’ll have your blogs, videos, and images. With thoughtful planning, your visitors will be able to navigate to the information they need. The content should be scannable and organized, just like the rest of your pages.
Consider how the meta information will look on the pages. Some blogs become bogged down with unorganized meta descriptions that interfere with the actual content. Always look at the final product before posting any content to your site to ensure that you’re putting your best foot forward.
Don’t Offer Too Many Choices
Studies show that people become quickly overwhelmed when they have too many choices. If your website has too many options for navigation, people might go elsewhere to find what they want. Keep the elements organized and easy to see on one page. If users have to scroll to make choices, they probably won’t.
Do Edit and Revise
If your website has typos and errors, visitors will notice. Once potential leads see these mistakes, they will immediately think less of your company. Your reputation is on the line with your website, so take time to edit and revise.
Don’t Confuse Your Users
It’s easy to confuse users with buttons that don’t work, scrolls that move horizontally, and links that don’t link. We’ve been scrolling through websites for years and expect them all to function similarly. While a horizontal scroll might seem like a fantastic idea to you, it might not be as cool to the average consumer.
When you craft your website, take steps that make it fit your budget. Keep it user-friendly, intuitive, and error-free so your customers will stay on your site, make a purchase, and always come back for more.