Virtual Reality (VR) and Explainer Videos: The Future of Storytelling

Written by Alex Jones
6 mins, 55 secs Read
Updated On November 25, 2023

The Digital Evolution: From Flat Screens to Immersive Realms

The current world is being overpowered by the constant development in technology and sciences. This has led to great inventions, new discoveries, and crazy theories. 

With the rising technology, the art of storytelling and narration keeps changing the global virtual data room market. This has come a long way, from oral traditions and written texts to television broadcasts and online streaming.

Studios like are at the forefront of this revolution, using VR to redefine the art of storytelling.

And if that wasn’t enough, we now have one of the greatest inventions in the world of technology – VR, aka the Virtual reality. It is a technology that has changed the way we view the world, literally. 

By layering digital images, videos, and texts, it takes you to a whole new computer-generated world for you to explore. 

And while this technology was coming to life, Explainer videos have secured themselves a permanent space in the digital world. They’re short, informative, and enjoyable pieces of content that have no limits in the field of the topic. 

But what if we combine the cutting-edge experience of explainer video with the immersive technology of virtual reality? The result is an entirely new way to tell stories.

Virtual Reality: A Brief Dive into the Immersive World

Virtual reality, or VR, is a virtual world created by computer-generated technology that allows you to enter and interact with its components as if they are real. This type of technology, which usually requires a VR headset, uses our visual and hearing senses to create a world accustomed to us. 

Unlike traditional videos, where viewers are just supposed to stay quiet and watch the content, VR has an engaging nature that allows viewers to participate equally in the experience.

The growth of virtual reality (VR) has been extraordinary. Initially developed for gaming, VR is now being used in a variety of industries, including healthcare, tourism, education, and more. 

Virtual Reality:

The best thing about VR is that it can provide experiences that are either impossible, too risky, or costly in the physical world. 

From the atmosphere of Jupiter to an ocean full of mysteries and onto the field of historical battles, everything can be right in front of your eyes with this technology.

The Anatomy of Explainer Videos

Ever since the era of YouTube and other streaming platforms started, explainer videos have reached the heights of popularity. They are short animated videos that present the content in a simple way, making it easier to understand. 

They can be about anything and everything, even if it’s a movie recap, a product review, or an explanation of scientific theories. Likewise, they’ve become an invaluable tool for businesses, universities, and even influencers to publish their content to the public.

The power of explainer videos lies in their ability to combine both audio and visual information together in a way that makes them more indulging. This strategy not only engages viewers but also helps them understand the content better.

Uniting VR with Explainer Videos: The Beginning of a New Era

Imagine not just viewing an explainer video but being a part of it—moving through it, engaging with its components, and having a one-of-a-kind learning experience. 

Virtual Reality has the potential to transform explainer videos from mere informational tools to a full-fledged practical experience. 

Companies like CRFT Video are already pushing the boundaries of traditional video content and introducing VR into the story.

Let’s take a close look at the key areas where VR has enhanced the quality of explainer videos.

Uniting VR with Explainer Videos

Interactivity and Engagement 

The typical explainer video is a one-size-fits-all story, but virtual reality can take it to the next level. You don’t have to watch the whole video for specific parts of the content you want to see, making the experience more personalized and interactive. 

That means saying goodbye to passive watching and taking part in the actual experience.

Enhanced Memory Retention

When you’re truly indulged in your content, you’re more likely to remember and apply what you’ve learned. VR explainer videos can create an experience that’s sure to stick in your memory. This makes it more likely that you’ll remember what you learned and apply it later.

Breaking Down Complex Topics

VR can be a great way to explain complex topics, especially if you need to understand the bigger picture. They might even be able to break down bigger components into smaller parts to go to the depth of the topic. For example, explaining how a human cell works can be more effective when viewers can ‘visit’ the cell and observe its components up close. 

Empathy and Bonding

The best part of watching a VR explainer video is the bonding it creates. Watching the content, suppose a story, through our own eyes will create a direct connection with our hearts. It will help in sending a sense of emotions to our mind, which would further enhance the experience of the viewer.

As an example, watching a day in the life of homeless migrants with your own eyes will create a greater impact than just watching it from someone’s perspective.

Challenges and Considerations

Do you know what’s stopping such a great collaboration from happening? There’s no path that doesn’t have any obstacles, and the unification of VR and explainer video is no exception. There are multiple challenges that need to be faced to reach the point of collaboration between these two epics. 

Technical Limitations

As you know, a good product requires good ingredients. Just like that, High-quality VR content also needs higher technology devices. 

Although the technology is evolving, it still hasn’t reached the point of development to provide more advanced hardware and software. 

This can be a hindrance to small businesses or individuals who wish to utilize the power of virtual reality for their explainer content.

Cost Implications

Everything good has a price, just like VR content production. It can be expensive, especially when compared to explainer videos. There are huge expenses for high-end equipment and specialized software. 

And just in case your production cycles last longer than usual, you’re doomed for good.


VR headsets and platforms have come a long way, but they haven’t quite reached the point where they’re as common as smartphones and personal computers.  

If someone wants to watch a VR explainer video, they’ll need the right gear, and most of the time, it is not really possible to purchase a whole other device just to watch a video.

Strategies for Effective VR Explainer Content

The integration of these two technologies holds the potential to bring the digital world into a new light. 

But a blueprint can’t bring itself to action, right? 

That’s why the execution needs to be as good as the plan. Here are some points to keep in mind while producing your VR explainer videos to make sure they hit the mark:

Prioritize User Experience

Make sure to prioritize user experience by producing user-friendly content that’s easier to understand. Use creative transitions, and intuitive interactions to increase engagement throughout the content. 

One of the last things you want is for your audience to become disoriented or lose themselves in the VR space.

Keep it Brief

Explainer videos became popular for their concise but informative structure. Their length is what most attracted the viewers to opt for them instead of reviewing the real content themselves.

So, you should keep this in mind and ensure that your content is to the point rather than running around the bushes.

Test and Iterate

No one can get everything right the first time; it’s all a matter of time and practice. Go for the hit-and-trial method to analyze what content, genre, and tone of language are preferred by the viewers. 

If you make a mistake, learn from it and make it better.

The consumer virtual reality market, divided into hardware and software segments, is forecast to reach 16.3 billion U.S. dollars in size in 2022 worldwide.

Future Implications and Possibilities

The unification of VR and Explainer video can give life to hundreds of new possibilities. Thanks to advancements in AI and machine learning, VR explainer videos could provide personalized learning journeys based on user’s preferences, knowledge levels, and learning styles. 

On top of that, the addition of Augmented Reality (AR) in the story will just make it so much better. While VR is indulging users in its virtual world, AR will be ready to replicate digital content onto the real world. 

The combination of AR and explainer videos could provide learning experiences based on practical situations, with explanations that are based on real-life objects or scenarios. 

The horizon of this ultimate collab will not just be limited to a few fields. They may also be useful in psychological therapy, where patients can face and confront their fears in a safe space, or in tourism settings, where potential travelers can explore destinations before making a booking.


The Era of AI has just started, and it is already showering us with so many technological advancements. The digital world is ever-evolving, driven by the curiosity of humans and changing market preferences. 

The fusion of VR and Explainer video offers the potential for richer, more captivating, and more immersive storytelling experiences. It might become the base for more amazing inventions in the future.  

Even though there are a lot of challenges on the way, the rewards will be just as much better, making this path worth exploring. 

As with any digital endeavor, the key lies in understanding the medium, prioritizing the audience, and iterating based on feedback.

In the confluence of VR and explainer videos, we might just be witnessing the future of digital storytelling.

Even though traditional explainer videos will continue to hold their ground in the market for their simple yet effective content presentation, VR will expand its roots by adding an extra layer of interactivity, engagement, and comprehension. 

As technology advances and the digital world becomes increasingly competitive, this combination of VR and an explainer video may become the gold standard for content creation.

Author: Alex Jones