Maximizing Efficiency: How a Social Media Virtual Assistant Can Streamline Your Business

Written by Rosie Bird
3 mins, 47 secs Read
Updated On February 6, 2024

As a small business owner, you know that to make a buck, you need to set up shop where the customers are.

And in 2024, the best place for doing business will be none other than social media.

From your neighbor’s podcast business to your grandma’s cat, everyone is on social media these days.

So, to have a business survive in this digitally social world, it’s important to put your business online and manage a successful social media account.

You also have to keep your head together because a business needs to run in the real world too.

Besides, you need to keep at it like you’re looking after a baby too.

So, how do you really focus on two places at once?

Well, the simple answer is you don’t. This is where the virtual assistants can help you.

What Exactly is a Social Media Virtual Assistant?

They are just like your in-house social media managers, but the only difference is that they work remotely.

They are the people who handle all the time-consuming parts of your social media account like chatting up your audience, handling all your posts, and also managing your campaigns.

This leaves you time to focus on the only thing that matters, and that’s your business.

Hiring a social media virtual assistant can help businesses save as much as 78% of their operational costs compared to having a full-time social media manager.

So, What Can a Social Media VA DO for Your Business?

Well, social media VAs will practically take over all your social media accounts and leave the business side of things to you.

Here are some of the things that social media assistants do to help give a boost to your business:

Setting Up Accounts and Business Pages Across Platforms

Hey, you could think that just making your social pages and accounts for your business is enough, but that thought is completely wrong.

You need to think about a lot of things to make a successful social media account or page.

From profile pictures to cover pictures, as well as the dimensions, you need to think about a lot of things to keep in mind.

Even your brand identity can become blurred if you do not take proper care of your social media.

Having a virtual assistant do all of this for you to get these decisions right on the first try.

Getting New Post Ideas

Well, the biggest hurdle in your path to social fame is coming up with new and unique post ideas.

As a busy business owner, you won’t always have the time to come up with new ideas for your social media posts.

Virtual Assistants have the experience and wit to create original content that is both visual and textual like blog posts, infographics, videos, etc.

This can keep your followers more engaged and keep in touch with your brand.

Scheduling the Posts for the Right Time

You know you can’t just post randomly at 2 AM and think that all your followers will flock to look at it.

In social media, you need to find when most of your followers are online and make your post at the right time so that it can be seen by the maximum number of people.

A VA can do all this for you. They can easily find out when your followers and target audience will be online the most and schedule your posts to get the most engagement out of it.

Researching and Keeping Up With The Trends

Virtual Assistants are pretty great at what they do.

They can also help you research and keep up with the latest trends, news, and buzz in the industry. This way, you can keep ahead of your competition.

Running Campaigns and Email Marketing

Social posts and email campaigns are great if you want a good helping of improved engagement.

A social media VA can get your campaigns up and running by posting polls and holding contests to promote your product or service. 

Keep Tabs On the Competition

Well, aside from the fact that they can help you keep track of your social progress, VAs can also keep track of your competition.

They can also very easily come up with workarounds and strategies that will help beat your competition.

Responding to All Your Comments

You know, it is pretty annoying when nobody responds to your comments online.

Well, a VA will monitor all your social media accounts and reply to most of your follower’s comments.

This can not only improve your engagement, it also helps your business build trust with your followers and potential customers.

How Much Does Hiring a Social Media Virtual Assistant Cost?

Well, it all depends on their skill and experience level. 

On average the median salary of a social media virtual assistant in the US costs anywhere between $37K to $67K based on experience and if you’re looking at experts then it will cost around $300K.

On average the median salary of a social media virtual assistant in the US costs anywhere between $37K to $67K based on experience and if you’re looking at experts then it will cost around $300K.


Social Media Virtual Assistants can help with improving your business’s brand presence and expanding your customer base in the business world.

They are pretty much the ones responsible for taking over all your social media activity so that you can focus more on the business side of things.

They can not only post things for you, but they can also improve the following and help take your business to new levels.

With social media having more than 4.5 billion users worldwide, it’s a pretty great place to set up shop.

Hiring an experienced social media virtual assistant can only be advantageous for a small business.

Also Read: How to Stay Safe on Social Media From Hackers

Author: Rosie Bird