Should You Consider Using SEO as an Interior Designer?

4 mins, 20 secs Read
Updated On February 6, 2024
SEO for Interior Designers

We all use artwork and design to put our works in front of as many eyes as possible. 

With 2024 coasting along this has not changed in the least.

It’s true that, till now, word of mouth has been a great way for these professionals to get their work out into the world. 

But it’s not a fact that works anymore. 

Well, it’s a pretty competitive market out there after all, and it will just get harder with so many things going digital.

In 2024 many artists and designers need to work much harder to get more eyes on their works and designs.

This is why SEO for interior design is so popular today.

What Does SEO Even Mean?

Well, simply speaking, SEO or Search Engine Optimization is a way for websites to get more traffic (more visitors) on their sites. 

This means that when someone searches for a thing online then a website related to that thing pops up on top of the results.

So, why should you use SEO for your interior design business?

In the past, interior design and architecture firms didn’t even need to do any marketing. Their work and their reputation did their marketing for them.

But, that’s not all the same anymore.

For example, if you check on Google Trends with the search results for the terms “interior designer near me” and “architect near me”, you’ll see that while in 2016 there were near to no searches, today there are more than 60k searches done every month.

Google Trends Search Comparison for the terms “interior designer near me” and “architect near me” 2004-Present Day.

This is the reason why SEO has become so important today.

It allows these interior designers and architects to create a powerful online brand and get their products and services in front of thousands, even millions, of potential customers.

Yes, this even works for local interior designers too.

Many people will first search for local services near them online, and yes this includes everything from fast food to interior designers. 

So, if you want your interior design business to appear in the local search results, SEO will be of great help to you.

5 Great Ways SEO Can Help Your Interior Design Business Reach New Heights

Well, SEO can help your business in a lot of different ways. 

From building trust with your clients to boosting conversions, SEO is a gift that just keeps on giving.

Here are 5 great ways that SEO can benefit your interior design business:

More Local Customers

Well, people still search for local solutions when they need something online.

And finding solutions nearby in 2024 is still the best option for them.

Well, this can be partly due to even everybody’s grandma having a smartphone these days. 

And with each of these smartphones being internet capable, people can easily search for their local handyman and contact them if the need arises.

So, if you want more customers to come to you, then use some specific keywords and phrases in your blog or website.

So when people for interior design services, your site pops up in the search results

More Traffic Means More Business

SEO is like a salesman who keeps on selling without any breaks.

Since it allows you to target specific keywords and phrases related to your interior design business. 

You can use it to get more people to look into your business who are specifically looking for interior design and related services.

Plus, you not only get to sell your services to more people, you also get more walk-in customers with SEO too.

Increases Engagement and Conversions

With good SEO marketing, you can get more customer engagements like getting more questions about your products and services. 

And the more satisfied they are with your answers and service quality, the more likely they are to convert to actual paying customers.

Having a good amount of web conversion means that your interior design business is doing great.

So, by using SEO the right way you can get the right people to your website blog. And since they were searching for services and products similar to yours, there is a high chance that they will need your business to work for them.

Find New Ways To Grow Your Business

If you’re using SEO the right way, and with the right kind of market research and exposure you can find new ways to better your interior design business.

As your business grows, with SEO you can also get new blog and product ideas that many people might like.

For example, you can use the latest design trends and new furniture ideas on your blog, this will get your interior design blog more traffic.

Building Your Authority as an Interior Designer

As an interior designer, blogging can be a great way to use SEO and marketing to improve your business.

By creating more content that ranks on search engines, you can become the go-to for many people in the field of interior design and set yourself as an authority in the field.

This way, it will be a lot easier for you to sell your services to more people in the future.

Interior design is an old craft that existed even in the prehistoric period, only with different tastes and preferences. The art walls in caves in the evolution period were not only a communication mark but decorative too.


The world of interior design is very competitive and in 2024 it is just not enough to attract customers through word of mouth alone.

Interior designers need to use SEO on their websites to attract more traffic to their sites this in turn can help convert some of that traffic to real paying customers.

SEO can also attract local clientele to the business and it can also bring in more walk-in customers who are looking for local interior design solutions.

Also Read: 4 Great Reasons Why White Label SEO Is Important and Earning Backlinks Through Strategic Content Marketing

Frequently Asked Questions

Ans: By using SEO and marketing strategies, you can generate more leads and also attract more potential clients to your website. You can also use social media and forum communities to promote your business and services where people seek advice on interior design.

Ans: You can use SEO and marketing to create optimized content on your interior ensign business site or blog. This will drive more traffic, some of which may contact you for your business.

Author: Mark P. Brewer