Linkedln Video Marketing: How to Reach and Engage Professionals?

Written by Louise Simon
5 mins, 18 secs Read
Updated On March 29, 2024

With the growing popularity of video content, Linkedln has become a popular platform for video marketing, providing a unique opportunity for businesses to engage with their target audience. Having over 740 million users worldwide, Linkedln can be the platform you focus on for reaching new audiences and doing business in a better way.  

The platform’s focus on professional networking makes it an ideal place to showcase industry knowledge, thought leadership, and expertise.

To effectively reach and engage professionals on Linkedln, it’s essential to understand Linkedln video ad specs, algorithms, audience preferences, and best practices for video content creation. Keep reading this article to learn how to reach and engage professionals.

What is Linkedln Video Marketing?

Linkedln Video Marketing

Video marketing is a social media marketing strategy that involves using video content on Linkedln to promote a business, product, or service while also engaging with professionals on the platform. This form of marketing involves creating and sharing relevant videos with a specific target audience, building brand awareness, driving engagement, and generating leads.

Video content on Linkedln can take various forms, including explainer videos, product demos, testimonials, how-to videos, thought leadership pieces, and more. You can use it for employee recruitment, showcasing company culture, and sharing industry insights.

Types of Linkedln Videos

Linkedln video marketing also allows companies to establish themselves as industry experts, build relationships with potential clients or customers, and ultimately drive business growth. Here are the types of Linkedln videos:

  • Linkedln Native Videos: These videos are uploaded directly to Linkedln rather than being hosted on another platform and embedded into a post.
  • Embedded Videos: These are videos hosted on other platforms, such as YouTube or Vimeo, and embedded into a Linkedln post.
  • Linkedln Video Ads: These ads appear as sponsored content in a user’s Linkedln feed. They can be in the form of either native or embedded videos. It must have a minimum time of 3 seconds and a maximum time of 30 minutes, with its total file size at 200 MB. 
  • Linkedln Live Videos: These are live-streaming videos on Linkedln you can use for events, product launches, interviews, and more.
  • Linkedln Video Messages: These are personalized video messages that you can send directly to another Linkedln user or a group of users.

How to Reach and Engage Professionals Through Linkedln Video Marketing?

Small adjustments to your marketing efforts can build a winning Strategy. Linkedln video marketing can be a great way to reach and engage professionals. Here are some tips on how to do it effectively:

  1. Define Your Target Audience

    Before creating videos for Linkedln, it’s essential to identify your target audience. Who are the professionals you want to reach? What are their interests and pain points? You can create relevant, valuable, and engaging content by understanding your target audience.

    To define your target audience, start by researching the demographics and interests of your ideal customer. Use Linkedln’s search tools to find people who fit your target demographic and look at their profiles to understand their interests, job titles, and industries. You can also use Linkedln Analytics to gain insights into the demographics and interests of your existing audience.

    Once you understand your target audience, you can produce video content that meets their needs and interests.

  1. Plan Your Content

    Now, it’s time to plan your video content. The key is to create videos that provide value to your audience, such as tips, insights, or industry news. Keep your videos concise and use visuals to keep your audience engaged.

    To create engaging videos, try to tell a story or provide a unique perspective on a topic. Use real-life examples, case studies, or customer success stories to demonstrate how your product or service can solve a problem for your audience.

    It’s also important to be consistent with your video content. Create a content calendar and plan out your videos in advance so you can stay organized and ensure a steady stream of content to share with your audience.

  1. Use Captions

    Many Linkedln users watch videos on mute, so it’s important to include captions in your videos. This will help your audience follow along and understand your message, even if they can’t listen to the audio.

    To add captions to your videos, use Linkedln’s captioning feature or add captions manually utilizing a video editing tool. When creating captions, keep them concise and easy to read.

  1. Optimize Your Videos for Mobile

    Many Linkedln users access the platform from their mobile devices, so optimizing your videos for mobile viewing is essential. Use vertical or square video formats and ensure your videos load quickly.

    Remember that mobile users have smaller screen sizes and limited attention spans when creating videos. To grab their attention, start your video with a strong hook or teaser that makes them want to watch more.

  1. Promote Your Videos

    Once you’ve created your videos, it’s time to promote them on Linkedln to reach a wider audience. Share your videos on your company page, relevant groups, and your network. You can use Linkedln’s targeting options to reach specific audiences. You can also use Generative AI for efficient social media marketing.

    To get the most out of your video content, consider boosting your posts with Linkedln Ads. This will help you reach a larger audience and drive more engagement for your videos.

  1. Measure Your Results

    Finally, measuring the success of your video marketing efforts on Linkedln is essential. Use Linkedln analytics to track views, engagement, and other metrics. Use this data to refine your strategy and create more effective videos in the future.

    Some key metrics to track include:

    • Views: The number of people who have viewed your video.
    • Engagement: The number of likes, comments, and shares your video has received.
    • Click-through rate: The percentage of viewers who clicked on a link or took a specific action after watching your video.
    • Completion rate: The percentage of viewers who watched your video to the end.

    By analyzing these metrics, you can gain insights into what types of videos resonate with your audience and adjust your strategy accordingly.

Benefits of Linkedln Video Marketing

Linkedln video marketing can provide a variety of benefits, including:  

  • Linkedln offers B2B brands a great way to network with other companies and the decision-making professionals who work there.
  • Social media video marketing enables you to capture your audience’s attention because video content stands out among text-based Linkedln posts.
  • You can set your brand apart in your market by providing thought leadership and other industry-specific content.

Video content is favored by Linkedln’s algorithm, which makes it an effective tool for businesses looking to expand their audience and boost their visibility on the network.  


Linkedln video marketing can be the best tool to reach and engage professionals. By using the right video ad specs and creating informative, engaging, and relevant content for their target audience, marketers can effectively capture the attention of professionals on the platform.

You can also use Linkedln automation tools to generate leads. Tools like Linkedln targeting options and analytics can help marketers refine their video ad campaigns and optimize results. By leveraging this marketing method, businesses can establish themselves as thought leaders in their industry, build brand awareness, and drive conversions and revenue.


Ans: Campaign Manager allows you to create new video ads or sponsored posts with videos from your Linkedln Page. Direct Sponsored Content is the term used to describe these video ads.

Ans: You can show people who you are. A video allows your audience to engage better than any other form of content.

Ans: Adding a thumbnail to your Linkedln videos is a must. The first frame of your video is usually displayed as your thumbnail on Linkedln if you do not provide one.


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Author: Louise Simon