7 Tips to Improve Your Skills as a Motion Graphic Designer

Written by Steve Hughes
4 mins, 1 sec Read
Updated On November 25, 2023

Creativity has always held a mesmerizing grip on the minds of philosophers, playwrights, poets, and, indeed, anyone who dares to explore the boundless realms of human imagination. 

The question if there exists a connection between creativity and a touch of madness has spurred countless debates, conjuring images of tormented artists and brilliant minds teetering on the edge of insanity. 

Yet, in the modern world, where the pursuit of innovation and originality is frequently heralded as the path to business growth and affluence, it’s necessary to cut through the romanticized notions of creative genius.


The reality is that “creativity” alone is not a miraculous road to prosperity. As Custom Motion Graphic Videos by Brandripe explains about motion graphics, the often-misunderstood brilliance is only embraced when it resonates with the hearts and minds of the masses. 

It’s not enough to merely have groundbreaking ideas; one must also possess the ability to communicate, connect, and empathize with others. This is where the importance of interpersonal skills in creative professions becomes evident.

Take motion, graphic designers, for instance. They are artists who craft visually stunning and dynamic stories through animation, but their success is not solely contingent on their technical accomplishments. It is in their capacity to collaborate effectively, understand client’s needs, and translate complex ideas into accessible visual narratives that their true brilliance emerges.


Here is the statistical graph showing the income difference and average workweek hours difference between full-time employees and full-time freelancers in motion graphics.

Successful Motion Graphic Designers Balance

Motion graphic professionals occupy a unique space where artistic ingenuity meets the pragmatic world of business. The success of a professional hinges on their ability to maintain a delicate balance between their creative potential and the demands of the commercial realm.

On one hand, those are artists and visual storytellers. They are responsible for infusing life and vibrancy into ideas, products, and services through their work. Their innovative designs capture attention, engage audiences, and leave a lasting impression. This potential is at the core of what makes their work so compelling.

Whereas, professionals operate within the competitive landscape of the business world. They are often tasked with conveying complex information, promoting brands, or selling products, all of which require a deep understanding of marketing, communication, and audience psychology. They must meet deadlines, work within budgets, and align their creations with the strategic goals of their clients or employers.

To be truly successful, they must harmonize these two seemingly opposing forces. They must harness their potential to create visually stunning and conceptually powerful content when staying attuned to the needs of the market and the objectives of their clients. 

Striking this balance is where the magic happens in the world of motion graphics, transforming creativity into a valuable asset in the realm of business.

Also Read: How to Choose the Best Commercial Animation Video Production Studio in 2023  

Key Points That Aid Designers Improve Their Skills

Becoming a successful person is a delicate dance between creativity and business acumen. Here are seven tips to help you improve your accomplishments and strike a balance between your core and professional growth:

Hone Your Craft

First and foremost, invest in mastering your craft. The more skilled you become at creating captivating animations and visuals, the more you can bring to the table. Embrace the latest software tools, stay updated with industry trends, and practice your abilities regularly. 

The foundation of your success as a professional lies in your ability to deliver stunning and technically sound work.

Develop a Creative Outlook

Creativity is your bread and butter, so cultivate it continually. Embrace a curious mindset, be open to inspiration from various sources, and explore different art forms. Creativity often thrives when you break the routine and look at the world with fresh eyes. Be willing to experiment, take risks, and push the boundaries of your imagination.

Embrace Acceptance

Understand that not all your ideas will be met with enthusiasm. In the business world, practicality typically trumps artistic vision. Learn to accept feedback, criticism, and even rejection with grace. This is where you demonstrate your professionalism. 

Adapt your ideas to align with the needs and expectations of your clients, when preserving the essence of your original concept.

Upskilling is Key

In a rapidly evolving field, upskilling is non-negotiable. The more versatile you are, the more valuable you become. Consider learning complementary accomplishments like video editing, 3D modeling, or even coding. These extra abilities can set you apart and open up new avenues for ability within your projects.

Develop Strong Communication Skills

Motion graphic designers need to be effective communicators. Your clients or employers may not possess your creative vocabulary, so you must bridge the gap by translating complex ideas into understandable terms. Strong communication abilities will help you convey the value of your work and make it easier for clients to accept and appreciate your vision.

Network and Collaborate

Building a professional network can significantly boost your career. Connect with other professionals, marketers, and clients in your industry. 

Collaborate on projects, attend industry events, and participate in online communities. These interactions not only expose you to new ideas but also help you develop a business-savvy mindset and create growth opportunities.

Balance Business and Creativity

Striking a balance between your core and the corporate side is the essence of becoming a successful motion graphic designer. Find ways to infuse creativeness into every aspect of your work, from project pitches to client meetings. 

Show clients the value of your creativity in achieving their goals. It’s not about compromising your artistic vision; it’s about finding solutions that meet both your artistic standards and organizational objectives.


Remember that your growth is an ongoing journey. You can become a master of your craft and simultaneously excel in the world of business. 

As you progress, you’ll find that your ability to blend creativity and industry acumen will not only improve your professional standing but also deepen your satisfaction and fulfillment are some skills to become a better graphic designer.

Author: Steve Hughes