Web Design for E-commerce: Creating a Secure and User-Friendly Experience

Written by Vinay Kumar
3 mins, 14 secs Read
Updated On November 22, 2023

From small start-ups to big ventures, e-commerce is benefitting every business. Today, every other person spends maximum time on digital platforms so for a good outcome, it is necessary for businesses to create a solid web layout, a good and easy-to-use user interface, and a visually appealing website with security measures.

In this article, we’ll be covering the key aspects business owners and web developers should consider while designing a secure and user-friendly e-business site. 

Combining Security and User-friendly Design in E-Commerce Web Design

Network designs for e-commerce sites have come a long way from the early days of the Internet. There was a time when product figures used to be pixelated images with a chunk of text and now the platforms provide the best of their animated models with more user-interacting features. 

The best digital websites have layouts that put their user’s requirements a priority. These sites have easily navigating features for maximum user retention and useful information is provided. To engage users and increase traffic on your site, keep the page clutter-free, and simple without any unnecessary elements. 

Mobile-friendliness should also be prioritized. In 2022, smartphones accounted for approximately 73% of retail traffic, generating 63% of all online orders. Aside from being crucial for the user experience, mobile friendliness is also a large component of search engine optimization (SEO).

Picking the right colors can positively influence moods, so be strategic when selecting the color palette for your e-commerce site. For example, you could use red to communicate a sense of urgency when promoting a clearance. Blue is a go-to color for making your site feel more dependable and trustworthy.

With all the advancements in UI, one thing business owners and network developers mustn’t forget is security. Security is particularly important for businesses since the website will handle sensitive financial information from shoppers. During the development of a platform, security should be included on the priority list. 

Best Practices for Creating a Secure E-commerce Website

Implementing security features while creating a website is crucial as changes in an ongoing site can be complicated for the developers and the users as well. 

We are providing you some best practice suggestions you can opt for creating a safe e-business platform.

Use a VPN During the Web Development Process

Web layout is highly sensitive work that includes handling private data. In this case, a VPN can help. If you’re not aware of what a VPN connection is. It is software specially designed to block ISP traffic while protecting your online activity and identity. Though the rise in cybercrimes has motivated the government to enact data privacy laws to protect citizens, if you experience any data breach on your site, you are liable for non-compliance, which can invite penalties and lawsuits. 

And that’s where adopting a VPN in your web development will help prevent breaches by creating a fake IP address, making data less accessible to outside threats.

Rigorous Quality Assurance and Testing

QA is a major component in network development. It’s best to be overly cautious and invest in identifying any potential flaw. The testing process should be clearly defined to maximize speed and efficiency. If your budget allows it, you could contact a third-party specializing in adherence to guidelines and website testing.

Implement Encryption during and Post-development

Encryption is the process of encoding data to prevent access from unauthorized users. User authentication and data encryption are necessary during development. An open, unsafe platform is a hacker’s best friend.

Encryption is also necessary at the service level. That’s typically achieved by using HTTPS (SSL or Secure Sockets Layer). SSL helps in establishing an encrypted link between a web server and a browser that ensures their information remains protected. SSL is the industry standard to protect digital transactions, making it crucial for e-commerce platforms.

Use Strong Passwords

A strong password policy is necessary for network developers and customers if the platform allows account creation. Developers must use strong passwords to access the website’s backend to prevent malicious actors from gaining easy access. For customers, you can set requirements for password creation, such as:

  • A minimum of 12 characters
  • Include numbers and special characters, etc.

A password manager is an excellent tool for employees when it concerns passwords, but consider also getting a secure cloud storage service for the most sensitive data. These tools can be easily implemented yet will significantly impact the security of your platform and its monitoring. 

Final Thoughts

E-commerce has transformed retail, forcing businesses to move online to maximize their earning potential. Creating visually appealing and safe networks is a big part of boosting online sales. Users want platforms that are easy to navigate and find whatever they’re looking for. At the same time, they want to feel safe that their financial information is safe when shopping online.

Author: Vinay Kumar