You could be wondering whether a single email from all those you sent was ever read, or opened, or… what if they do not get into customers’ inboxes at all? What if their only destination is the Spam folder? And as time passes, this last thought appears in your mind more and more often.
Check Domain Reputation of Your Email Address
Many factors can lead to Spam destiny, and the low email domain reputation is one of the first of those. This metric shows how trustable your email address and thus — your company is. This mark can change with time, and its current value you can check, for example, using these instruments:
- Google Postmaster Tools
Signs That Your Emails Get Spam-Marked
It’s advisable to use a special email marketing automation tool because, thanks to this instrument, you can see the results of your email campaign. While working on your email campaign, with the help of this instrument, it’s helpful to know such metrics as email open rate — i.e., the percentage of receivers of your emails that open and supposedly read them.
Based on this mark, the signs that your emails fall into your receivers’ Spam folders are the following.
Your Email Open Rate is Substantially Lower Than Average
On average, around 20 % of commercial emails of all industries get opened. If your open rate is even less than 10% or equal to it, then you obviously have a problem!
High Passive Audience
The high percentage of receivers that never or very rarely do open your company’s emails is another sign of a spam destination of your emails. Even if the emails haven’t been spam-labeled yet, the sad fact is that if you proceed emailing to those addressees, this can crash your email domain reputation…
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Why Can Your Online Correspondence be Spam-Marked?
And even if both the address of your email and your email domain reputation are ok, and you have never been emailing too often or in a too sporadic manner, your emails can go to spam. Let’s take a closer look at the reasons that can stand behind:
Using a Ready-Made Purchased List of Email Addresses
Sure thing, it takes a lot of time to find the email addresses of all those people who truly have an interest in your service or products. But if you use a ready-made list of email addresses that is sold for money, it won’t bring you anything good, and here’s why:
- Some email addresses can be not valid, and some can even be spam traps.
- For valid addresses, your emails would more than likely be unsuitable, because their owners did not subscribe to your emails on their own, due to their interest in your company.
For example, your company specializes in beauty services, while one of the customers from that purchased list is interested in fishing.
How to Prevent Your Emails’ Falling into the Spam Folder?
It really hurts when your conscientiously crafted emails appear to be marked as spam. But to be honest, it’s fairly easy to avoid this scenario:
Make a Quality Email List
Don’t hurry in conducting any massive email campaign if you don’t know who would truly be interested in receiving your emails. Better dedicate some additional time to gather valid email addresses of your potential customers, i.e., people that would be interested in receiving emails from your company.
Put in Those Emails Quality and Interesting Content
Treat your audience respectfully and provide them with quality and relevant content that would keep their vivid interest in your products or service.
Follow the Schedule
Remember that providers of the email service hate inconsistency or, in other words, when emails are sent too often or, on the contrary, occasionally. So, it’s worth making a schedule for sending your emails and following them.
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Don’t Come Across Spam-Traps
Those spam traps are certain ordinary email addresses used by anti-spam groups and providers of the email service to detect and further block spammers. Such traps can be of two types: ordinary email addresses that were abandoned and the so-called ‘honey pots’.
Spam traps of the first type have a purpose to detect senders with poor email list hygiene. The second type is email addresses that were not created by real people, are placed hiddenly online, and can only be found by bots.
Don’t Allow for High Bounce Rates
If you often get bounces from some email addresses, better stop emailing them. As if you proceed, it can negatively imprint on the domain reputation of your email.
The absence of feedback upsets a lot and is a bad symptom for a company’s development. Quite often, it means that the company’s emails don’t go another way than directly to spam. To prevent spam-marking of your emails, first of all, create a quality list of email addresses. And in that list, there should be only valid email addresses of those who are interested in your company’s products or services.