Having a thriving chiropractic business in today’s world can be quite competitive, especially when your practice has the same target audience as other clinics present on the internet. But a saturated market doesn’t mean you can’t stand out – and that’s where Search Engine Optimization (SEO) comes in. Chiropractic SEO is designed to boost your chiropractor marketing and help bring patients to your doorstep. Of course, SEO is used for different businesses. Veterinary SEO is also a great way to find and attract potential clients to your pet clinic.
What is SEO?
Search Engine Optimization is a free way to market your website and reach your target audience. When looking for the best way to reach your clients online, you will need to come up at the first few pages of a Google or Bing search result – if not at the top part of the first page.
To rank high in any search engine, you will need to either pay for advertising for your website or organically optimize your website using Search Engine Optimization (SEO). We’ve listed these 6 useful tips for effective website optimization.
Create a Google Business Profile (GBP)
With Google as one of the top Search Engine sites, it’s always a good idea to integrate with any free service Google has to offer and GBP is a part of that.
With GBP done right, you are able to rank higher in local listings and can show up on the first pages of any “chiropractors near me” queries.
Utilize Effective Keywords
When developing your website, you want not only your potential patients to find you but also for search engine bots to know where you are and what your website is about.
Do research on keywords that are commonly used in your line of business through Google Ads to study trending keywords that you can incorporate into your blog, URLs, tags, titles, and more.
Write Valuable Chiropractic Content
As we’ve mentioned earlier, keywords are a necessity in digital marketing. If you’re not able to reflect commonly searched words on your website, your ranking will not improve. To incorporate keywords, the most multi-use strategy is to create a blog centered around your practice and topics related to it.
Not only does it boost traffic to your website, but it also creates opportunities for your clients to engage with you and share your content.
Employ a Responsive Design
Having a responsive design means creating a website that is able to conform to the size of the screen of any device your page is viewed in. Although large screens are less of a problem, the main concern is making your site mobile-friendly. With the majority of tech users also being smartphone or small tablet users, it can be quite frustrating for anyone to encounter a website that becomes unintelligible because of bad formatting.
Apart from user experience, this also affects SEO as Google gives more priority and visibility to websites that can easily be viewed through small screens.
Improve Page Speed
Slow loading pages are not only frustrating for the visitor, but it also actually affects the ranking of your website. According to Google, any website aiming for top visibility should load in 2-5 seconds.
To do better on your page seeds, you can use AMP or Accelerated Mobile Pages tool that is easy to build and allows you to create websites that load fast and smoothly. What’s more, Amp is supported in different search engines thus making user experience consistent from whatever search engine they find you from.
Consider Social Media
And finally, although social media does not play a direct role in SEO, it’s a useful platform to generate traffic back into your website through shared content of affiliate marketing. According to SEO studies, increased likes, comments, and shares of posts linked to your website have a positive effect on your search engine rankings.